Calleva's Partnership with
Somerset County Cricket Club

At Calleva Nutrition, performance nutrition is about more than products.

It is about partnerships, trust, and understanding what athletes truly need to perform at the highest level. That is why we are incredibly proud of our long-standing relationship with three-time Vitality Blast Champions, Somerset County Cricket Club.
A partnership that has now spanned more than 10 years.

Over the last decade, we have worked closely with Somerset’s Men’s team and, more recently, the Women’s team, supplying expert nutrition, high-performance products designed to support elite athletes through the demands of modern cricket.

Cricket presents unique nutritional challenges. Players must stay fuelled and hydrated across multiple formats of the game, from explosive T20 fixtures to long-form county matches that demand sustained concentration and endurance over several days. The nutritional requirements of a fast bowler can differ significantly from those of a batter or fielder, and having the right strategy in place can make a real difference to performance and recovery.

Through our close working relationship with Somerset, we gain valuable insight into the real-world demands placed on professional athletes throughout the season. This ongoing collaboration helps inform our own product development, allowing us to continually innovate and refine formulations that meet the needs of modern sport and active lifestyles, in turn offering these to our Brand clients.

At the same time, Somerset benefits from access to Calleva’s extensive expertise in sports and nutritional supplement manufacturing, including emerging trends in hydration, recovery, energy support, muscle health, and convenient performance nutrition formats. Together, we are constantly exploring new and innovative ways to help athletes stay energised, recovered, and ready to perform.

During our partnership, Somerset has enjoyed significant success across domestic cricket, including multiple appearances in major finals and T20 championship victories. We are proud to have played a supporting role behind the scenes, helping provide trusted nutritional support throughout these achievements.

Importantly, all products supplied through Calleva Nutrition are manufactured at our fully audited Informed Manufacturer certified production facility, giving athletes and coaching staff confidence in the consistency, safety, and integrity of the products they use. In elite sport, trust matters. Fully tested, professionally manufactured supplements are essential.

For us, this partnership represents exactly what Calleva Nutrition stands for: combining innovation, manufacturing expertise, and collaborative relationships to support performance at every level.