From initial concept and formulation through to flavour development, scale-up and manufacture, Calleva Nutrition take the hard work out of product development.
For over 30 years, we’ve worked with ambitious start-ups, challenger brands and established global businesses to develop innovative nutritional products that deliver on both performance and consumer appeal.
Turning a great idea into a commercially successful product requires the right expertise.
Our experienced NPD team works alongside you to transform concepts into market-ready formulations, helping navigate ingredient selection, functionality, claims, flavour profiles and manufacturing considerations.
Whether you’re entering a new category or creating something entirely unique, we’ll help bring your vision to life.
We can support with:
Markets evolve, regulations change and consumer expectations never stand still.
We regularly help brands improve, update and optimise existing products, whether that’s enhancing flavour, improving functionality, reducing costs, replacing ingredients or adapting formulations for new markets.
Our technical team can review your current product and identify opportunities for improvement while maintaining the integrity of your brand.
Common reformulation projects include:
Few manufacturers can match our experience in both powder and gel-based nutritional products.
As pioneers of nutritional gel manufacturing in the UK, combined with decades of expertise in powder blending and formulation, we’ve developed products across sports nutrition, hydration, wellness, gut health, recovery and functional nutrition.
Our expertise includes:
Whatever the format, our focus remains the same — creating products that perform, taste exceptional and scale successfully.
Not every project requires development from scratch.
Alongside fully bespoke formulations, we offer a range of proven product concepts that can be tailored to your brand requirements.
This approach provides a faster route to market while still allowing flexibility around flavour, ingredient selection, positioning and final product customisation.
Ideal for brands looking to move quickly without compromising quality or credibility.
As your business grows, your manufacturing partner needs to grow with you.
From concept development and formulation through to manufacturing, packing and supply chain support, Calleva provides a complete development and manufacturing solution under one roof.
Whether you’re producing your first commercial batch or scaling into larger retail and international markets, our experienced team is here to support every stage of your journey.
As part of the Wellma Group, we can help brands access a broader range of delivery formats beyond traditional powders and gels.
Through our group capabilities, brands can explore additional format options that support product innovation, category expansion and new market opportunities.
This allows you to work with one trusted development partner while accessing expertise across multiple nutritional product formats.
At Calleva Nutrition, we don’t simply make products — we help build successful brands.
Our team becomes an extension of yours, providing the technical expertise, development support and manufacturing capability needed to take products from concept to commercial success.
Whether you’re developing a new product, reformulating an existing range, exploring new formats or searching for a scalable manufacturing partner, we’d love to hear about your next project.
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