Calleva Returns to Vitafoods Europe with Wellma
Just 1 week to go until the team from Calleva will once again be heading to Vitafoods Europe in Barcelona — the world’s leading nutraceutical trade exhibition and one of the most important events in the global health and supplements calendar. Bringing together more than 30,000 attendees, 1,600 exhibitors and visitors from over 135 countries, Vitafoods Europe continues to be the place where innovation, partnerships and the future of nutrition come together.
For Calleva, 2026 marks our second year exhibiting as part of the Wellma Group, following our exciting partnership announcement in 2024. Since joining the group, we have expanded our collaborative capabilities across Europe, strengthened our innovation pipeline, and widened the opportunities available to both existing and future customers.
Strength Through the Wellma Group
Being part of the Wellma Group gives Calleva customers access to a much broader network of specialist capabilities and technical expertise across a wide variety of supplement formats and categories. Alongside Calleva’s expertise in nutritional gels, powders, sports nutrition and flavour innovation, the wider group brings additional strengths in areas such as:
- Capsules and tablets
- Gummies and functional confectionery
- Sachets and stick packs
- Functional beverages
- Specialist pharmaceutical formats
- Large-scale European manufacturing and sourcing
- Advanced R&D and formulation support
- Regulatory and international market expertise
The collaboration allows us to support ambitious supplement brands at every stage of growth — from concept development and innovation through to full-scale commercial manufacturing.
As a UK-based nutraceutical contract manufacturer, Calleva continues to focus heavily on flexibility, speed, technical knowledge and customer service, while benefiting from the additional infrastructure and capabilities of a wider European manufacturing group.
Why Vitafoods Europe Matters
For businesses operating in the nutraceutical industry, Vitafoods Europe is much more than a trade show. It is where the industry gathers to discuss emerging trends, explore new ingredient technologies, launch innovative products and build strategic partnerships for the future.
The event covers the entire nutraceutical supply chain, including ingredients, finished products, contract manufacturing, private label services and equipment solutions.
For the Calleva and Wellma teams, it provides an opportunity to meet both existing customers and exciting new brands looking for an experienced, innovative and collaborative manufacturing partner.
Neil Gordon, Business Development Executive at Calleva Nutrition, says:
“Vitafoods is where the most exciting conversations in our industry happen. Brands are looking for more than just a manufacturer now, they want innovation partners who can help them move quickly, develop genuinely differentiated products and navigate an increasingly competitive market.
Being part of the Wellma Group gives us an incredibly strong platform to support customers across multiple product formats and international markets, while still maintaining the responsive and personal approach Calleva is known for.”
Nutraceutical Trends We’re Excited to Talk About at Vitafoods
As we head into Vitafoods Europe 2026, several major trends are shaping the future of nutraceutical contract manufacturing and health supplement innovation.
Functional Formats Are Becoming More Important
Convenience and experience continue to influence purchasing decisions. Functional gummies, ready-to-mix powders, nutritional gels and stick packs remain high-growth categories as consumers look for supplements that integrate easily into everyday life. All of which we can help you with!
At Calleva, we are seeing increased interest in:
- Great-tasting functional products
- Sports and endurance nutrition
- Hydration solutions
- On-the-go formats
- Hybrid wellness products
- Multi-benefit formulations
Taste, texture and user experience are becoming just as important as efficacy.
Clean Label and Transparency
Consumers continue to expect greater transparency around ingredients, sourcing and manufacturing standards. Brands are increasingly focused on clean label formulations, simplified ingredient decks and sustainability considerations across packaging and production.
This is creating exciting opportunities for innovation in ingredient selection, flavour systems and environmentally conscious packaging solutions.
Longevity, Cognitive Health and Weight Management
Some of the fastest-growing areas within nutraceutical innovation continue to centre around healthy ageing, cognitive performance, metabolic health and sustainable weight management solutions. Vitafoods Europe itself has highlighted longevity, microbiome innovation and weight management as key themes for 2026.
Looking Ahead to Barcelona
For Calleva Nutrition, Vitafoods Europe represents an exciting opportunity to showcase not only our own capabilities, but also the wider strength of the Wellma Group partnership.
Whether brands are looking for a trusted UK manufacturing partner, support in scaling internationally, or innovative new product development ideas, the event creates the perfect environment for meaningful collaboration.
We are looking forward to reconnecting with existing customers, meeting new faces, and discussing the next generation of nutraceutical innovation together in Barcelona.
If you are attending Vitafoods Europe this year, we would love to meet you and discuss how Calleva Nutrition and the Wellma Group can support your next stage of growth. Stop by our Stand 3G70, or get in touch to book a meeting sales@calleva-nutrition.com
